why do we have such a great need to showcase everything? why does everything have to stem from what we think are great ways of playing back the clients ideology and beliefs rather than from the truth? isnt whether its a brand or sub brand or mother brand or uncle brand of secondary importance?
when did WHAT it really is stop to matter?? aren't we SUPPOSED to be looking at the what lies beneath? its NOT all POSITIONING!!
GET A LIFE
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Like a waterfall in slow motion, Part One
1 year ago
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